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Sell Your Home

The first showing
happens online.
Most agents lose
buyers there.

Before a single buyer walks through your door, they've already decided whether your home is worth their time. I build the marketing that makes that decision easy and makes your home impossible to scroll past.

The Honest Difference

What most agents do.
What I do instead.

The Standard Approach
  • × Hire a photographer who also shoots weddings
  • × Upload photos to MLS and wait
  • × Post once on Instagram with a generic caption
  • × Price based on gut feeling and "what the seller wants"
  • × Hold an open house, hope for foot traffic
  • × Weekly check-in call if you're lucky
  • × React to offers as they come in

This describes the majority of listings currently sitting on the Denver market with 40+ days on market.

The Greenlee Approach
  • Dedicated real estate videographer + drone operator
  • Pre-launch strategy: staging, timing, network pre-marketing
  • Targeted Meta + Google ads to qualified Denver buyers
  • Data-driven pricing built on actual market analysis
  • 3D tour + Zillow optimization + broker preview
  • Weekly written update: what's happening, what's next
  • Negotiation strategy built before the first offer arrives
The Marketing Plan

Every listing gets
the full production.

This isn't a menu of optional upgrades. Every home I list gets the complete marketing stack. Anything less is leaving money on the table. Your home is worth it.

Cinematic Video

Professional real estate videographer captures your home as a story, not a tour. Edited and scored. Distributed across all platforms.

Drone Footage

Aerial photography and video that shows what no ground-level shot can show: your home's setting, lot, views, and neighborhood context.

Architectural Photography

Real estate-specific photographers who understand light, angles, and how to make a room feel larger and more inviting than it photographs on an iPhone.

3D Virtual Tour

Matterport-quality 3D tour lets serious buyers walk through your home before scheduling a showing. Filters out unqualified traffic, attracts more committed buyers.

Targeted Digital Ads

Meta and Google advertising campaigns targeted to qualified Denver buyers by income, zip code, and purchase intent. Your home reaches people who aren't on Zillow yet.

MLS + Zillow Optimization

Strategic listing copy, keyword optimization, and Zillow-specific presentation that improves your ranking in search results and click-through from buyers browsing the platform.

Listing Video
Aerial Photography
Interior Production
Pricing Strategy

Price it right
the first time.

"Most activity on a listing comes within the first 30 days. After that, your home has a reputation. Reputation is hard to fix."

Overpricing feels safe. It isn't. An overpriced home sits, accumulates days on market, and signals to buyers that something is wrong, even after you reduce the price. The buyers who were most excited about your home in week one have already moved on.

I use current market data, neighborhood-specific comparable analysis, and a clear understanding of where qualified buyers are shopping to find the price that generates maximum competition, not just a number that feels good.

  • Comparative market analysis with recently sold, active, and expired listings
  • Days-on-market analysis by price band in your specific neighborhood
  • Buyer pool mapping: how many qualified buyers are searching at your price point
  • Timing adjustment: where the market is trending, not just where it's been
What Actually Determines Your Price

The market sets the price. We set the strategy.

  • Location & Neighborhood High Impact
  • Comparable Recent Sales High Impact
  • Current Active Competition High Impact
  • Condition & Presentation Medium Impact
  • Days on Market Time-Sensitive
  • What You Paid For It No Impact
  • What You Need to Net No Impact
Week by Week

Exactly what
happens next.

No black box. No guessing. Here's the precise sequence from your first call to your closing table, and what I'm doing at each stage while you get on with your life.

Weeks 4–2

Strategy & Preparation

We meet, I tour your home, and I deliver a full market analysis with pricing strategy and a custom marketing plan. Staging consultation, contractor referrals if needed, professional measurements ordered. Nothing goes live until your home is ready to make the right impression.

Week 1

Production & Pre-Marketing

Photography, video, and drone production scheduled and completed. 3D tour captured. Property website built. Pre-marketing begins to my network, broker contacts, and targeted ad audiences, so buyers are warmed up before you go live.

Launch Day

Strategic Market Entry

MLS goes live, Zillow optimized, social ads activated, email blast to agent network, broker preview scheduled. The first 48 hours are the highest-traffic window your listing will ever have. We treat them that way.

Weeks 1 – 3

Active Marketing & Showings

Showings coordinated, buyer feedback documented and shared with you weekly. Ad performance monitored and adjusted. Open house if strategically appropriate. You hear from me every week: what's happening, what buyers are saying, and what the next move is.

Offer Stage

Negotiation & Contract

Every offer analyzed against your goals: not just price, but terms, contingencies, timeline, and buyer strength. Counter-offer strategy built before we respond. I'm a Certified Negotiation Expert. This is where the work pays off.

Under Contract → Close

Transaction Management

Inspection negotiation, appraisal management, title coordination, and closing document review. Handled. You stay informed at every milestone. Nothing falls through the cracks because I built the systems to make sure it doesn't.

Everything Included

The complete
listing package.

No à la carte. No "premium upgrades." This is what every listing gets. Your home deserves the full effort, not a tiered service menu.

Marketing & Media
  • Professional cinematic video
  • Drone / aerial photography & video
  • Architectural photography
  • 3D virtual tour (Matterport)
  • Certified floor plan & measurements
  • Property-specific landing page
  • 4-page full-color brochure
  • Just-listed postcards
Digital Distribution
  • MLS (IRES + RE Colorado Metro)
  • Zillow, optimized listing
  • Realtor.com, international syndication
  • LuxuryRealEstate.com
  • Who's Who in Luxury RE network
  • Targeted Meta advertising
  • Google display advertising
  • Agent network email blast
Strategy & Service
  • Full comparative market analysis
  • Pre-listing staging consultation
  • Pre-title commitment (at our cost)
  • Broker preview coordination
  • Weekly written seller updates
  • Buyer & agent showing feedback
  • Expert negotiation
  • Full transaction management to close
"

He did a ton of the behind-the-scenes organizational work that made the sale go incredibly smoothly. He was very responsive when we had questions and was highly professional to work with.

David M.
Free Guide

The Denver
Sellers Guide

Before you decide when to sell, you need to understand how the Denver market actually moves. This guide breaks down timing by season, by neighborhood, and by price band — with real data, not generalizations.

  • Denver market seasonality by quarter
  • Neighborhood timing: Cherry Creek vs. Highlands vs. Wash Park
  • The first-30-days effect and what it means for your final price
  • Days-on-market analysis by price band
  • When waiting actually costs you money
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Let's Talk

Ready to find out
what your home is
actually worth?

Not a Zestimate. Not a guess. A real market analysis built on current Denver data, and an honest conversation about what your home could achieve with the right strategy behind it.

20-Minute Strategy Call

No pressure. No pitch. Just clarity.

Here's what we'll cover in our first conversation, so you know exactly what you're signing up for.

  • Your home's current market position
  • What comparable homes are actually selling for
  • A realistic timeline based on your goals
  • What a full marketing plan for your home looks like
  • Honest answers to whatever questions you have
Choose a Time → No obligation. Cancel anytime.